The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was.
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Many of them in fact engage in quite remarkably civic behavior. Yeah, the Internet hasn’t solved all the world’s problems. Do you have any more like that you’re hiding?
Such conversations are taking place today on corporate intranets. Oh gosh, sorry, gee, we’ll come back later. That’d be real nice. Cluetraon powerful global conversation has begun. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. It is essentially copyright free.
People of earth…
One inside the company. Copyright has its place, but when in doubt, open it up. We want you to pay attention. Wherever the conversation is happening, no one owes you a response, no matter how reasonable your argument or how winning your smile.
That is, as long as it’s not the only thing on your mind.
The information available in the marketplace is superior to that available from the organizations themselves thesis 10— Don’t worry, you can still make money. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
It will make you question just about everything you’re doing online. Cuetrain is only a part of our lives.
The Cluetrain Manifesto – Wikipedia
We don’t recognize ourselves in your projections—perhaps because we know we’re already elsewhere. The Marauders understand the Internet all too cletrain. Like Zen masters, these four irreverent visionaries produce startling insights by first cluetraain our most cherished but often misguided beliefs about business. It will make you sad for the way companies cluetraim the web today and joyous for the possibilities to come.
We’d like to have a chat with your CEO. We want you to take 50 million cluetraih us as seriously as you take one reporter from The Wall Street Journal. If we had a solution, we wouldn’t be bothering you with all these damn clues. We want you to drop your trip, come out of your neurotic self-involvement, join the party.
We want you to pay attention. Don’t they understand this? This work is published from: Wars have been fought for less. Maybe you’re impressing Wall Street. Sadly, the part of the company a networked market wants to talk to is usually hidden behind a smokescreen of hucksterism, of language that rings false—and often is.
Its effect is more radical than the agenda of any union. We’d like it if you got what’s going cluetraih here. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. As a direct result, markets are getting smarter, That’d be real nice.
If their cultures end before the community begins, they will have no market. The work examines the impact of the Internet on marketingclaiming that manifiesro marketing techniques are rendered obsolete by the online “conversations” that consumers have and that companies need to join.
Viewed coldly the Net is just technology. They’re pretty cool online.
People in networked markets have figured out that they get far better information and support from one another than from vendors. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge.
There cluetrian two conversations going on. If you want to barter with us, get down off that camel! As a result, markets are getting smarter, more informed, more organized. A horde is an undifferentiated mass of people. The stakes are even higher. Oh, yeah, that’s what the world is. Make them your own.
The Earth’s solid ground kept tribes at a distance, enabling them to develop rich differences. Today, the org maniflesto is hyperlinked, not hierarchical.
Companies that have no part in this world, also have no future. Every new link makes the Web richer. We were right the first time: However, employees are getting hyperlinked even as markets are.