The M stands for McDonald’s, but the rounded m represents mummy’s mammaries, acccording the design consultant and psychologist Louis Cheskin. In the. Color For Profit Review: After I’ve read the book Why People Buy from the same author (Louis Cheskin) I decided to read this one as well to see. This book is about Marketing and it was written by Louis Cheskin, who was a director of Color Research Institute in ‘s, and this book is from.

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Why People Buy: Motivation Research and Its Successful Application by Louis Cheskin

Designs that flatter the figure will always remain pop ular. Please review your cart. Furthermore, he changed the wrapper material from waxed paper to foil to represent a higher quality product. Brett Wolsey marked it as to-read Jun 17, Archived from the original on Trident Press Language: Discover Prime Book Box for Kids.

Remember me on this computer. Amazon Inspire Digital Educational Resources. ComiXology Thousands of Digital ,ouis. An Innovator’s Guide to Productive Thinking. Cheskin helped rigorously test the Mustang in experiential prototypes.

How to predict what people will buy : Louis Cheskin

By using this site, you agree to the Terms of Use and Privacy Policy. Further tests found ways of transferring the impression of quality, a known concern with this product. Your request to send this item has been completed.


Though Henry Ford and the automotive industry initially denounced Cheskin’s opinion, Ford subsequently included Cheskin in the Cgeskin Falcon project after his forecast proved correct. Hardcover0 pages.

Louis Cheskin – Wikipedia

Some results of Cheskin and his team’s research include: Brett Judd marked it as to-read May 10, Cbsd library rated it it was amazing Aug 26, Hitting the Innovation Jackpot.

Transform Decisions with the Power of Visuals.

Amanda marked it as to-read Jul 19, One such standard was first to understand, then explain cheeskin companies had to offer in a way that customers understood. If you already been through all of this, than you might not find this information useful because you know it all already.

Cheskin employed the scientific method in marketing, testing his hypotheses of product acceptance by observing customers, which was a unique approach at the time.

Inversely, he predicted the massive success of the Ford Thunderbird. What will cause the shopper to purchase one product over another? In his view, there were no meaningful distinctions between advertising, price, packaging, product use, or the brand promotion. We’ll publish them on our site once we’ve reviewed them. Erik Reagan marked it as to-read Mar 20, How to predict what people will buy: The Psychology of Consumer Behavior.


Motivation Research and Its Successful Application.

However, by conducting research indirectly, in the environment where the product would eventually be used as opposed to a meeting room typical of focus groupsCheskin lent credibility to the results.

Louis Cheskin Find more information about: I may have a friendly attitude toward a sign.

English View all editions and formats. Using color and design scientifically means determining, by testing under controlled conditions, the optical and psychological effect of specific colors and images. In addition, his multi-sensory and experiential approach of creating a full event around the test was truly innovative for the time.

Chexkin a moment while we sign you in to your Goodreads account. To see what your lohis thought of this book, please sign up. We need to be focus on current trends and current economic situations when choosing what to sell. Indeed, market tests continue to confirm Cheskin’s sensation transference phenomenon.